Welcome to Highland Park Ford Lincoln in Highland Park, IL.

At Highland Park Ford Lincoln our goal is to provide you a family-friendly atmosphere that affords you a memorable and personal experience as well as the price, service and vehicle availability that you deserve.

Since their days at Mather High School in Chicago, Al Frisch and Marty Price had big dreams.  As they got older they followed those dreams and since 1985 Al Frisch and Marty Price have been working together side by side.

In 1967 they both started selling cars and later they both went on to purchase their own used car businesses. In 1985 Al and Marty purchased Bell Lincoln Mercury and changed its name to Highland Park Lincoln Mercury; for over 23 years, the dealership served its clients on the corner of Lake Cook Rd and Skokie Valley Rd.

By 1988 Al and Marty were the Number 7 Lincoln Dealer in the country and from 1988 to 1994 they were the Number 1 Lincoln Continental Dealer in the country.  In 2006 Ford Motor Company approached Al and Marty to add Ford to their successful business. On a cold and very snowy day in January 2007, they managed to move all their vehicles to 1333 Park Ave West. in Highland Park, IL. -  The current location for one of the busiest Ford and Lincoln dealers in Chicagoland and one of the largest Livery dealers in the country!

You are sure to find what you are looking for in our large inventory of new Ford and Lincoln vehicles or from our impressive selection of used vehicles. We make purchasing your car, truck, van or SUV easy with our Finance department that will make sure you purchase the best leased or purchased vehicle to fit your needs.

Besides from our sales department, our dealership offers a top notch service department that will make sure your vehicle keeps running for years to come.    We offer Ford Manufactured car parts, Quicklane Service, Knowledgeable Repair Service and friendly staff all under one roof.

They may have just started as two young kids, but Al and Marty are an inspiration to all that know them, as they figured out the success for making the mix of friendship and business work.  You could say Al and Marty are in the dream building business - so come visit us today and let Al and Marty and the rest of the Highland Park Ford Lincoln family help you discover and make dreams come true.  

Alan Frisch and Martin Price


Map and Directions

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